Privacy Policy

Effective date: November 1, 20206

Introduction and scope

Del Mar Golf Center, including Pelly’s Mini Golf and our Toptracer Range (together, “Del Mar Golf Center,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have.

This policy applies to our websites, including DELMARGOLFCENTER.COM and PELLYSMINIGOLF.COM, plus any online booking, event inquiry, gift card, and email or text sign-up forms that link to it (the “Sites”). It does not cover information collected in person at our facility unless we say so, or third-party websites we link to.

By using the Sites, you agree to the practices described here. If you do not agree, please do not use the Sites.

Information we collect

We collect information you give us, information collected automatically when you use the Sites, and information from partners.

Category	Examples	Source
Contact details	Name, email, phone number, ZIP code	You, through forms and bookings
Booking and event details	Event date, group size, event type (birthday, corporate, team event), Toptracer bay or lesson reservations, special requests	You
Transaction information	Items purchased, gift cards, payment confirmation (card numbers are handled by our payment processor, not stored by us)	You and our payment processor
Communications	Messages, survey responses, reviews, and customer service requests	You
Device and usage data	IP address, browser and device type, pages viewed, links clicked, referring site, approximate location	Automatically, via cookies and similar tools
Advertising and marketing data	Ad interactions, campaign source, email opens and clicks	Automatically, and from ad and email platforms
Third-party data	Information from booking, reservation, or Toptracer account platforms, and social media when you interact with our pages	Our service providers and partners

We do not knowingly collect sensitive personal information, such as government ID numbers or health information, through the Sites.

How we use information

We use personal information to:

Process reservations, lessons, Toptracer bay bookings, gift card purchases, and private or corporate event inquiries
Respond to questions and provide customer service
Send confirmations, reminders, and updates about your visit or event
Send promotions, news, and special offers, where permitted (see Email and text marketing)
Run, measure, and improve our advertising on platforms such as Google and Meta
Understand how visitors use the Sites so we can improve them
Protect the security of the Sites and prevent fraud
Comply with legal obligations and enforce our terms

Cookies, analytics, and advertising

The Sites use cookies, pixels, and similar technologies to keep the Sites working, understand traffic, and show you relevant ads.

Essential cookies keep forms, booking tools, and checkout working.
Analytics such as Google Analytics help us see which pages are visited and how people find us. Learn how Google uses data at policies.google.com/technologies/partner-sites, or opt out with the Google Analytics Opt-out Browser Add-on.
Advertising tools such as the Google Ads tag and the Meta Pixel let us measure ad results and show our ads to people who visited the Sites or resemble our customers. We may also share hashed (scrambled) email addresses or phone numbers with these platforms to build or exclude ad audiences.

Your choices: You can block or delete cookies in your browser settings, adjust ad preferences in your Google Ad Settings and Meta Ad Preferences, and opt out of interest-based ads from participating companies at optout.aboutads.info. Blocking some cookies may affect how the Sites work.

Global Privacy Control: If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information for that browser.

The Sites do not respond to “Do Not Track” signals, because no common standard exists for them.

How we share information

We do not sell your personal information for money. We share it only as described below.

Service providers that work for us, such as website hosting, online booking and reservation systems, payment processors, email and text messaging platforms, and our marketing agency. They may use the information only to provide services to us.
Advertising and analytics partners such as Google and Meta, as described in Cookies, analytics, and advertising. Under California law, some of this may be considered “sharing” for cross-context behavioral advertising.
Toptracer and other technology partners that power our range experience, if you book or create an account through them. Their own privacy policies apply.
Legal and safety reasons, when required by law or to protect the rights, property, or safety of Del Mar Golf Center, our guests, or others.
Business transfers, if we are involved in a sale, merger, or change of ownership.
With your consent, or at your direction.

Email and text marketing

You can stop receiving marketing messages from us at any time.

Email: Click “unsubscribe” at the bottom of any marketing email. We may still send transactional messages, such as booking confirmations.
Text messages: By opting in, you agree to receive recurring automated marketing texts at the number provided. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to cancel or HELP for help. We do not share or sell mobile numbers or text opt-in consent with third parties for their own marketing.

Data retention and security

We keep personal information only as long as we need it for the purposes in this policy, such as completing your booking, keeping business and tax records, resolving disputes, and meeting legal requirements. Marketing contact information is kept until you unsubscribe or ask us to delete it.

We use reasonable administrative, technical, and physical safeguards to protect personal information. No website or online transmission is completely secure, so we cannot guarantee absolute security.

Your California privacy rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA), gives you these rights:

Right to know what personal information we collect, use, disclose, and share, and to get a copy of it
Right to delete personal information we collected from you, subject to legal exceptions
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of your personal information, including for targeted advertising
Right to limit use of sensitive personal information (we do not use it for purposes that trigger this right)
Right to non-discrimination for exercising any of these rights

How to make a request: Email info@delmargolfcenter.com or call 858.509.5130. To opt out of sharing for advertising, use the Do Not Sell or Share My Personal Information link in the footer of the Sites or turn on Global Privacy Control in your browser. We will verify your identity before acting on requests to know, delete, or correct, and will respond within 45 days. You may use an authorized agent, who must provide proof of your permission.

Shine the Light: California residents may ask once a year whether we shared personal information with third parties for their own direct marketing. We do not do this, but you may contact us with questions.

In the past 12 months, we have collected the categories listed in Information we collect, for the purposes in How we use information, and disclosed them to the recipients in How we share information.

Children’s privacy

The Sites are meant for adults planning visits, including parents booking kids’ birthday parties at Pelly’s Mini Golf. We do not knowingly collect personal information from children under 13 online. If you believe a child has given us personal information, contact us and we will delete it.

Links to other websites

The Sites may link to third-party sites, such as booking platforms, Toptracer, and social media. We are not responsible for their privacy practices, so please review their policies.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top. Significant changes will be posted on the Sites.

Contact us

Questions or requests about this policy or your personal information:

Del Mar Golf Center / Pelly’s Mini Golf 15555 Jimmy Durante Blvd Del Mar CA 92014